Delivering the Ethos of Convenience with Wine in a Can

Homegrown uMart stands out as more than just a convenience store

Homegrown convenience store uMart is the first retailer in Singapore to sell Vinette Wines – in a can. Observing a general staleness in the convenience store/retail scene and a change in consumers' purchasing behaviour, uMart has continued expanding its selection of local and international snacks and beverages. In addition to the range of bottled and craft beers found in uMart stores, these canned wines from South Africa are new products that uMart's management hopes consumers will come to like.

Imported into Singapore by V-Etico Services Pte Ltd, Vinette’s signature collection of wines comes in five varieties: a crisp Rosé, an easy-drinking Chenin Blanc with peach, lime and sweet lychee flavours, a full-bodied Chardonnay that has a soft buttery undertone with apple and lemon to papaya and pineapple flavours, a Merlot with aromas of sweet mulberry, spicy and dark forest fruit, and a Sweet Sparkle Wine with aromas of fresh tropical fruit, honey and muscat. Vinette has been awarded the Gold Medal by the world-renowned 'Gilbert & Gaillard International Challenge.

In addition to being able to chill much faster than wine in a traditional glass bottle, canned wines offer vino lovers a versatile and sustainable way to enjoy their favourite beverage. According to experts, switching to aluminium cans can drastically reduce carbon emissions by up to 80 per cent. Using an aluminium can packaging also helps protect the wine from light or air exposures and extends the shelf life of the wine.

"Most canned wines currently on sale in Singapore originate from Australia. We are delighted to introduce Vinette’s award-winning canned South African wines to the Singapore consumer market. Vinette's Chardonnay and Rosé have been well-received at our tasting events for wine enthusiasts. With these refreshing and distinctive flavours conveniently packaged into cans, Vinette’s sustainable wine range is perfect for those wishing to conserve our earth, while sipping on their favourite wine,” said Vadivelu G, Director of International Business at V-Etico Services Pte Ltd.

“Since we opened our first store in 2020, we are always on the lookout for interesting bites and beverages to add to our product offering. Our ethos at uMart is to deliver convenience to our customers by offering a wide selection of products at affordable prices and a comfortable shopping experience. We are excited to have the opportunity to be the first retailer in Singapore to introduce Vinette’s canned wines to our customers and want to demystify the misconception that storing wine in a can will compromise its taste.” said Eric Teo, co-founder of uMart Private Limited.

“The light, portable packaging comes in handy for those on the move or planning an outdoor picnic. Vinette wines are also a perfect choice for anyone wishing to unwind at home with a glass of wine without the worry of leaving an entire bottle unfinished." added Teo.

Hosts who want their guests to enjoy a variety of different wine flavours without breaking the bank will also love these novel Vinette canned wines. Priced at $12 for every 250ml can and $22.50 for any two cans, customers can purchase Vinette canned wines from uMart stores in Balestier, Kovan, its e-commerce store and major delivery platforms.

Vinette’s canned wines have set a new benchmark for their quality, with “very good” ratings by USA Wine Ratings for their Chenin Blanc - 89 points and Chardonnay - 87 points. Their outstanding Rosé scored 93 points and a Gold Award in 2021.

uMart has consistently rolled out less commonly available but desirable products for customers looking to stay ahead of the curve. Some of these products found at uMart range from Gatorade and Oatside oat milk to Singaporean and international craft beers and BounceBack hangover relief. In addition, customers seeking new foodie experiences will enjoy uMart’s uGelato house brand that comes in unique ice cream flavours such as Apple Strudel, Cotton Candy & Bubble Gum, Sea Salt Chendol, Thai Coconut and Hokkaido Chocolate Milk.

Click here for the video of Vinette Wines

Established in Singapore in 2020, uMart is a Singapore-grown convenience store that offers customers delightful moments. Currently, uMart has two locations in the lively neighbourhoods of Balestier and Kovan. It is also in the process of opening up a third in Singapore’s CBD. uMart provides customers with the convenience of shopping for household and lifestyle essentials online via uMart.store and delivery platform partners like Grab, FoodPanda and Deliveroo. Customers can find a tempting assortment of local and international food specialities alongside an extensive range of chips and other munchies that pair well with beer, wines and spirits. For more information, please visit uMart's website here.